Co-viewing rates for selected video streaming services in U.S. 2024

Published by

Feb 20, 2025

In 2024, watching streaming content together was the most popular among Disney+ customers, with an average of 1.7 viewers per viewing households in the U.S., indicating that family-friendly content may be a key driver in the co-viewing phenomenon. Other major players like Prime Video and Hulu were close behind with a 1.5 co-viewing rate.

Average viewer per viewing household watching selected video streaming services in the United States as of 2024

Characteristic	Average viewer per household
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Release date

January 2025

More information

Region

United States

Survey time period

January 1 to December 5, 2024

Number of respondents

5,000 homes

Age group

2 years and older

Special properties

opt-in panel

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