Annual global mobile app spending 2023-2024, by app store
Between 2023 and 2024, global app spending on the Apple App Store increased. In 2024, mobile app spending on the Apple App Store reached almost 92 billion U.S. dollars, an increase of 14 percent year-over-year. In comparison, Google Play Store spending decreased from 36.3 billion U.S. dollars in 2023 to approximately 35.7 billion U.S. dollars in 2024.