Opinion on companies disclosing AI usage in series or movie making in the U.S. 2024

Published by

Feb 20, 2025

According to a 2024 survey, the vast majority of TV viewers in the U.S. agreed with the statement that companies should clearly and obviously state that TV shows or movies were made with the help of AI. Only six percent said that this is not necessary and consumers do not need to know.

Public opinion on how much companies should disclose about whether AI was used in the making of movies and TV shows in the United States as of November 2024

Characteristic	Share of respondents
-	-
-	-
-	-

Statistic: Public opinion on how much companies should disclose about whether AI was used in the making of movies and TV shows in the United States as of November 2024

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Hub Entertainment Research

Release date

January 2025

More information

Region

United States

Survey time period

November 2024

Number of respondents

2,540 respondents

Age group

16-74 years

Special properties

respondents watch at least 1 hour of TV per week and have broadband access

Supplementary notes

Original question: “How much should companies disclose about whether AI was used in the making of a movie or show?”

Citation formats

Other statistics on the topic
Artificial intelligence (AI) and video streaming in the United States

Consumer perception of the use of generative artificial intelligence in film and TV in the United States as of May 2024, by aspect of production

User acceptance of GenAI use in film and TV production in the U.S. 2024

Number of shoot days spent on television productions in Greater Los Angeles from 1st quarter 2017 to 4th quarter 2023

Number of shoot days spent on television productions in L.A. 2017-2023

Share of people who support the use of AI in TV and film industries in the United States as of July 2023, by use case

Support of AI use cases in TV and film industries in the U.S. 2023

Opinion of AI-created vs human-created TV shows and movies in the United States as of October 2023, by generation

Perception of AI-created vs human-made video content in the U.S. 2023, by generation

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Buy now

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$1,299 USD

per month, billed annually ¹

Buy now

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Leading companies trust Statista:

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation