According to a survey conducted in Japan in April 2024, 44.5 percent of respondents aged 15 to 19 years old stated that they place importance on the follower number to determine whether a PR post by an influencer is trustworthy. While the share was almost equally high among those in their twenties, it was lower among older age groups.
Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group
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Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group
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*All respondents had previously stated that they had seen PR postings of influencers.
Respondents were asked whether they place importance on the number of followers of an influencer to determine whether the information of a PR post can be trusted.
Sample size of age groups: 15 to 19 years: n=200 20 to 29 years: n=200 30 to 39 years: n=200 40 to 49 years: n=200 50 to 59 years: n=200
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PR Times. (May 29, 2024). Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/
PR Times. "Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group." Chart. May 29, 2024. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/
PR Times. (2024). Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/
PR Times. "Share of People Who Place Importance on The Number of Followers to Determine Whether An Influencer Pr Post Is Trustworthy in Japan as of April 2024, by Age Group." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/
PR Times, Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group Statista, https://www.statista.com/statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/ (last visited April 18, 2025)
Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group [Graph], PR Times, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/
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