According to a survey conducted in Japan in April 2024, 31.5 percent of respondents aged 15 to 19 years old stated that their trust in a brand increases after seeing a PR post by an influencer. While the share was almost equally high among those in their twenties, it was lower among older age groups.
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Everything on "Influencer marketing in Japan" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
Overview
Social media marketing
Influencer marketing
Social media usage
User attitudes and behavior regarding influencers
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Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
