According to a survey conducted in Japan in April 2024, more than 24 percent of the respondents stated that their trust in a brand increases after seeing a PR post by an influencer. A majority of the respondents stated that the trust does not change.
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Everything on "Influencer marketing in Japan" in one document: edited and divided into chapters, including detailed references.
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Marlene Greenfield
Vice President, Hearst Magazines
Overview
Social media marketing
Influencer marketing
Social media usage
User attitudes and behavior regarding influencers
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Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
