In a survey conducted in December 2024 among Chinese travel agents, 69 percent of respondents said that using social platform Douyin to sell their outbound travel products yielded the best conversion rates. In comparison, significantly fewer of the surveyed travel agents thought that travel sales via online travel agencies such as Tuniu or Qunar resulted in high conversion rates.
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Industry overview
Online bookings
Market leaders
Booking Holdings
Expedia Group
Airbnb
Trip.com Group
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