In a survey conducted in the Asia-Pacific region in 2024, about 78 percent of respondents from Japan stated that they were most likely to spend more on experiences when they travel internationally. In comparison, around 66 percent of Southeast Asian respondents answered that they intend to spend more on luxury fashion during international travels.
Spending intent during international travel among consumers in the Asia-Pacific region in 2024, by country or territory
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Spending intent during international travel among consumers in the Asia-Pacific region in 2024, by country or territory
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Original question: "When you travel internationally, besides your hotel stay, which of the following are you most likely to spend more on?"
The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), South Korea, and Taiwan.
Premium lifestyle consumers refers to EUR 1,200 minimum spending on premium products in the previous 6 months.
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Bluebell Group. (March 13, 2024). Spending intent during international travel among consumers in the Asia-Pacific region in 2024, by country or territory [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1557857/apac-spending-intent-of-international-travel-by-country-or-territory/
Bluebell Group. "Spending intent during international travel among consumers in the Asia-Pacific region in 2024, by country or territory." Chart. March 13, 2024. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1557857/apac-spending-intent-of-international-travel-by-country-or-territory/
Bluebell Group. (2024). Spending intent during international travel among consumers in the Asia-Pacific region in 2024, by country or territory. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1557857/apac-spending-intent-of-international-travel-by-country-or-territory/
Bluebell Group. "Spending Intent during International Travel among Consumers in The Asia-pacific Region in 2024, by Country or Territory." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1557857/apac-spending-intent-of-international-travel-by-country-or-territory/
Bluebell Group, Spending intent during international travel among consumers in the Asia-Pacific region in 2024, by country or territory Statista, https://www.statista.com/statistics/1557857/apac-spending-intent-of-international-travel-by-country-or-territory/ (last visited April 03, 2025)
Spending intent during international travel among consumers in the Asia-Pacific region in 2024, by country or territory [Graph], Bluebell Group, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1557857/apac-spending-intent-of-international-travel-by-country-or-territory/
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