In 2025, around 60 percent of Gen Z in the United States were planning to gift something to themselves for Valentine's Day. By contrast, only 34 percent of the general population were going to participate in self-gifting.
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Everything on "Valentine's Day in the United States" in one document: edited and divided into chapters, including detailed references.
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Overview
Celebrating Valentine's Day
Shopping behavior
Spending intentions
Online Valentine's Day searches
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
