Young adults were the most common users of fashion subscription services in Japan, according to a survey conducted in December 2024. While 10 percent of female respondents aged 20 to 29 years were either currently using or have used fashion-based subscription services, the share reached 14 percent among male respondents.
A common scheme of fashion-type subscription services in Japan take the form of rental services, in which subscribers are sent pieces of clothing monthly for a fixed fee. Users can either send back a piece to receive a new item or purchase a piece if it fits their preferences.
Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age
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Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age
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Neo Marketing. (January 26, 2025). Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/
Neo Marketing. "Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age." Chart. January 26, 2025. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/
Neo Marketing. (2025). Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/
Neo Marketing. "Share of People Who Have Used Fashion Subscription Services in Japan as of December 2024, by Gender and Age." Statista, Statista Inc., 26 Jan 2025, https://www.statista.com/statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/
Neo Marketing, Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age Statista, https://www.statista.com/statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/ (last visited March 16, 2025)
Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age [Graph], Neo Marketing, January 26, 2025. [Online]. Available: https://www.statista.com/statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/
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