In a survey conducted in the Asia-Pacific region in 2024, about 67 percent of respondents from Hong Kong stated that they preferred to buy niche or limited edition items rather than the mainstream collection of luxury brands. In comparison, around 58 percent of respondents from Japan thought the same.
Preference to purchase niche or limited edition luxury items in the Asia-Pacific region in 2024, by country or territory
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Preference to purchase niche or limited edition luxury items in the Asia-Pacific region in 2024, by country or territory
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Respondents who picked "slightly/strongly agree" to the statement “I prefer to buy niche or limited edition items rather than mainstream collections.”
The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), South Korea, and Taiwan.
Premium lifestyle consumers refers to EUR 1,200 minimum spending on premium products in the previous 6 months.
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Bluebell Group. (March 13, 2024). Preference to purchase niche or limited edition luxury items in the Asia-Pacific region in 2024, by country or territory [Graph]. In Statista. Retrieved March 12, 2025, from https://www.statista.com/statistics/1552343/apac-limited-edition-luxury-purchases-by-country-or-territory/
Bluebell Group. "Preference to purchase niche or limited edition luxury items in the Asia-Pacific region in 2024, by country or territory." Chart. March 13, 2024. Statista. Accessed March 12, 2025. https://www.statista.com/statistics/1552343/apac-limited-edition-luxury-purchases-by-country-or-territory/
Bluebell Group. (2024). Preference to purchase niche or limited edition luxury items in the Asia-Pacific region in 2024, by country or territory. Statista. Statista Inc.. Accessed: March 12, 2025. https://www.statista.com/statistics/1552343/apac-limited-edition-luxury-purchases-by-country-or-territory/
Bluebell Group. "Preference to Purchase Niche or Limited Edition Luxury Items in The Asia-pacific Region in 2024, by Country or Territory." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1552343/apac-limited-edition-luxury-purchases-by-country-or-territory/
Bluebell Group, Preference to purchase niche or limited edition luxury items in the Asia-Pacific region in 2024, by country or territory Statista, https://www.statista.com/statistics/1552343/apac-limited-edition-luxury-purchases-by-country-or-territory/ (last visited March 12, 2025)
Preference to purchase niche or limited edition luxury items in the Asia-Pacific region in 2024, by country or territory [Graph], Bluebell Group, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1552343/apac-limited-edition-luxury-purchases-by-country-or-territory/
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