J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring an October 2024 online survey among adults in Brazil, approximately 54 percent reported having heard about the General Personal Data Protection Law (or LGPD, as abbreviated in Portuguese) or similar legislation in other countries. According to the same study, 70 percent of online consumers in Brazil found digital ads helpful in their purchase journey.
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Global & regional overview
Brazilian overview
Formats, devices, and platforms
Advertisers
Programmatic
Digital retail media
Third-party cookie deprecation
Digital consumer insights
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.