In 2023, marketing e-mails in the Netherlands had a click-through rate (CTR) of 6.62 percent, which indicates that 6.62 percent of users who viewed them clicked on them. A year earlier, the rate stood at 7.46 percent.
In e-mail marketing, the CTR is a metric that measures the percentage of people who click on a link or advertisement compared to the total number of people who view it. The CTR is the number of unique clicks divided by the total number of successfully delivered emails times 100. Generally, a higher CTR indicates better engagement or effectiveness of the content.
E-mail marketing click-through rate (CTR) in the Netherlands from 2018 to 2023
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E-mail marketing click-through rate (CTR) in the Netherlands from 2018 to 2023
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Adformatie. (January 7, 2025). E-mail marketing click-through rate (CTR) in the Netherlands from 2018 to 2023 [Graph]. In Statista. Retrieved May 01, 2025, from https://www.statista.com/statistics/1550070/click-through-rate-ctr-of-e-mail-netherlands/
Adformatie. "E-mail marketing click-through rate (CTR) in the Netherlands from 2018 to 2023." Chart. January 7, 2025. Statista. Accessed May 01, 2025. https://www.statista.com/statistics/1550070/click-through-rate-ctr-of-e-mail-netherlands/
Adformatie. (2025). E-mail marketing click-through rate (CTR) in the Netherlands from 2018 to 2023. Statista. Statista Inc.. Accessed: May 01, 2025. https://www.statista.com/statistics/1550070/click-through-rate-ctr-of-e-mail-netherlands/
Adformatie. "E-mail Marketing Click-through Rate (Ctr) in The Netherlands from 2018 to 2023." Statista, Statista Inc., 7 Jan 2025, https://www.statista.com/statistics/1550070/click-through-rate-ctr-of-e-mail-netherlands/
Adformatie, E-mail marketing click-through rate (CTR) in the Netherlands from 2018 to 2023 Statista, https://www.statista.com/statistics/1550070/click-through-rate-ctr-of-e-mail-netherlands/ (last visited May 01, 2025)
E-mail marketing click-through rate (CTR) in the Netherlands from 2018 to 2023 [Graph], Adformatie, January 7, 2025. [Online]. Available: https://www.statista.com/statistics/1550070/click-through-rate-ctr-of-e-mail-netherlands/
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