Leading e-commerce product categories based on revenue in Tet Vietnam 2024

Published by
Minh-Ngoc Nguyen
,
Jan 8, 2025

Ahead of Tet 2024 in Vietnam, fashion was the e-commerce product category with the highest revenue on Shopee and TikTok Shop, amounting to approximately 17.4 trillion Vietnamese dong. Beauty products were also popular purchases during this time of the year, with the combined revenue from Shopee and TikTok Shop of 7.8 trillion Vietnamese dong in the country. 

Revenue of leading e-commerce product categories in Vietnam ahead of Tet in 2024 (in billion Vietnamese dong)

CharacteristicRevenue in billion Vietnamese dong
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Showing entries 1 to 3 (3 entries in total)
Statistic: Revenue of leading e-commerce product categories in Vietnam ahead of Tet in 2024 (in billion Vietnamese dong)

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Release date

November 2024

Region

Vietnam

Survey time period

December 11th, 2023 to February 11th, 2024

Special properties

conducted 9 weeks ahead of Tet, from two e-commerce platforms: Shopee and Tiktok Shop, excluding inauthentic orders and gifted product

Supplementary notes

One thousand Vietnamese dong equals 0.039 U.S. dollars and 0.038 euros as of January 2025.

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