During Tet 2024, the expenditure on fast-moving consumer goods (FMCG) of consumers in Vietnam accounted for 21 percent of the total FMCG spending of the whole year in rural areas. By comparison, Tet's spending on FMCG accounted for 19 percent of total FMCG spending in the same year in four major urban cities in the country.
Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization
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Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization
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Kantar Worldpanel. (November 5, 2024). Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/
Kantar Worldpanel. "Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization." Chart. November 5, 2024. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/
Kantar Worldpanel. (2024). Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/
Kantar Worldpanel. "Fast-moving Consumer Goods (Fmcg) Spending during Tet as a Share of Annual Fmcg Value in Vietnam from 2019 to 2024, by Degree of Urbanization." Statista, Statista Inc., 5 Nov 2024, https://www.statista.com/statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/
Kantar Worldpanel, Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization Statista, https://www.statista.com/statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/ (last visited April 27, 2025)
Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization [Graph], Kantar Worldpanel, November 5, 2024. [Online]. Available: https://www.statista.com/statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/
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