As of November 2024 in the United States, consumers expected to maintain their spending on essentials over the next three months, particularly on pet food and supplies (78 percent of respondents) and on center-store/shelf-stable groceries (75 percent of respondents). On the other hand, they anticipated to spend less on nonalcoholic beverages and baby supplies (18 percent of respondents). Baby supplies was also the category where the largest share of respondents (23 percent) expected to spend more.
Expected change in consumer spending on essentials over the next three months* as of November 2024 in the U.S., by category
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Expected change in consumer spending on essentials over the next three months* as of November 2024 in the U.S., by category
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*As the survey dates to November, 2024, the next three months would be December 2024, January 2025, and February 2025.
During the survey, the question was phrased as follows: "Over the next 3 months, do you expect to spend more, about the same, or less money on these categories than usual?"
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McKinsey & Company. (December 10, 2024). Expected change in consumer spending on essentials over the next three months* as of November 2024 in the U.S., by category [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1549607/change-in-consumer-spending-on-essentials-by-category-us/
McKinsey & Company. "Expected change in consumer spending on essentials over the next three months* as of November 2024 in the U.S., by category." Chart. December 10, 2024. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1549607/change-in-consumer-spending-on-essentials-by-category-us/
McKinsey & Company. (2024). Expected change in consumer spending on essentials over the next three months* as of November 2024 in the U.S., by category. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1549607/change-in-consumer-spending-on-essentials-by-category-us/
McKinsey & Company. "Expected Change in Consumer Spending on Essentials over The next Three Months* as of November 2024 in The U.S., by Category." Statista, Statista Inc., 10 Dec 2024, https://www.statista.com/statistics/1549607/change-in-consumer-spending-on-essentials-by-category-us/
McKinsey & Company, Expected change in consumer spending on essentials over the next three months* as of November 2024 in the U.S., by category Statista, https://www.statista.com/statistics/1549607/change-in-consumer-spending-on-essentials-by-category-us/ (last visited March 15, 2025)
Expected change in consumer spending on essentials over the next three months* as of November 2024 in the U.S., by category [Graph], McKinsey & Company, December 10, 2024. [Online]. Available: https://www.statista.com/statistics/1549607/change-in-consumer-spending-on-essentials-by-category-us/
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