Among all generations in Germany, discount coupons were the preferred type of loyalty reward in 2024. Similarly, 51 percent of Millennials also favored discount coupons and the same share preferred cashback rewards. For the two older generations, Gen X and baby boomers, points-based loyalty programs followed, while for the youngest generation, Gen Z, free items or product trials were preferable.
Types of loyalty programs and rewards preferred by shoppers in Germany as of July 2024, by generation
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Statista. (July 23, 2024). Types of loyalty programs and rewards preferred by shoppers in Germany as of July 2024, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1548439/loyalty-and-rewards-preferences-by-generation-germany/
Statista. "Types of loyalty programs and rewards preferred by shoppers in Germany as of July 2024, by generation." Chart. July 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1548439/loyalty-and-rewards-preferences-by-generation-germany/
Statista. (2024). Types of loyalty programs and rewards preferred by shoppers in Germany as of July 2024, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1548439/loyalty-and-rewards-preferences-by-generation-germany/
Statista. "Types of Loyalty Programs and Rewards Preferred by Shoppers in Germany as of July 2024, by Generation." Statista, Statista Inc., 23 Jul 2024, https://www.statista.com/statistics/1548439/loyalty-and-rewards-preferences-by-generation-germany/
Statista, Types of loyalty programs and rewards preferred by shoppers in Germany as of July 2024, by generation Statista, https://www.statista.com/statistics/1548439/loyalty-and-rewards-preferences-by-generation-germany/ (last visited December 21, 2024)
Types of loyalty programs and rewards preferred by shoppers in Germany as of July 2024, by generation [Graph], Statista, July 23, 2024. [Online]. Available: https://www.statista.com/statistics/1548439/loyalty-and-rewards-preferences-by-generation-germany/
