Leading reasons not to use TikTok Shop in the United States 2024

Published by
Koen van Gelder,
Dec 17, 2024

Trust seems to play a large role for American TikTok users when considering to purchase something on TikTok Shop. A 2024 survey reveals that a lack of trusting TikTok with payment information was the leading reasons for users of the social media platform not to purchase something on the in-app shop. 

Main reasons why American TikTok users have never made a purchase from TikTok Shop in 2024

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Release date

December 2024

Region

United States

Survey time period

December 2024

Number of respondents

2,760 respondents

Special properties

U.S. TikTok users who say they have not purchased from TikTok Shop

Supplementary notes

The original survey question was phrased as follows:

 "You said you use TikTok, but have not made a purchase from TikTok Shop. Why not?"

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