In the fourth quarter of 2023, foreign brands contributed around 71 percent of the gross merchandise volume (GMV) for perfume and fragrance products on the Chinese e-commerce platform Tmall. However, 69 percent of the brands offering perfume and fragrance products on Tmall during that period were domestic brands.
Share of foreign brands in the total gross merchandise volume for perfume and fragrance products on Tmall in China in 4th quarter 2023
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Sohu. (April 5, 2024). Share of foreign brands in the total gross merchandise volume for perfume and fragrance products on Tmall in China in 4th quarter 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/
Sohu. "Share of foreign brands in the total gross merchandise volume for perfume and fragrance products on Tmall in China in 4th quarter 2023." Chart. April 5, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/
Sohu. (2024). Share of foreign brands in the total gross merchandise volume for perfume and fragrance products on Tmall in China in 4th quarter 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/
Sohu. "Share of Foreign Brands in The Total Gross Merchandise Volume for Perfume and Fragrance Products on Tmall in China in 4th Quarter 2023." Statista, Statista Inc., 5 Apr 2024, https://www.statista.com/statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/
Sohu, Share of foreign brands in the total gross merchandise volume for perfume and fragrance products on Tmall in China in 4th quarter 2023 Statista, https://www.statista.com/statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/ (last visited December 23, 2024)
Share of foreign brands in the total gross merchandise volume for perfume and fragrance products on Tmall in China in 4th quarter 2023 [Graph], Sohu, April 5, 2024. [Online]. Available: https://www.statista.com/statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/
