In the first nine months of 2024, the sales volume of perfume products from Chanel on the Chinese e-commerce platforms Taobao and Tmall surpassed 1.4 million, the largest among leading perfume brands. Hermès followed with a sales volume of around 1.1 million, while recording the highest year-over-year growth of over 32 percent among the ten leading brands.
Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024
(in 1,000s)
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CBNData. (October 9, 2024). Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in 1,000s) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/
CBNData. "Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in 1,000s)." Chart. October 9, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/
CBNData. (2024). Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in 1,000s). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/
CBNData. "Sales Volume of Leading Perfume and Fragrance Brands on Taobao and Tmall in China from January to September 2024 (in 1,000s)." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/
CBNData, Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in 1,000s) Statista, https://www.statista.com/statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/ (last visited December 23, 2024)
Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in 1,000s) [Graph], CBNData, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/
