In the first nine months of 2024, Chanel ranked first among leading perfume brands on the Chinese e-commerce platforms Taobao and Tmall, with a retail sales value of around 400 million yuan for perfume products. Hermès followed with a sales value of 293 million yuan, while recording the highest year-over-year growth of over 30 percent among the ten leading brands.
Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024
(in million yuan)
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CBNData. (October 9, 2024). Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in million yuan) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/
CBNData. "Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in million yuan)." Chart. October 9, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/
CBNData. (2024). Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in million yuan). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/
CBNData. "Sales Value of Leading Perfume and Fragrance Brands on Taobao and Tmall in China from January to September 2024 (in Million Yuan)." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/
CBNData, Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in million yuan) Statista, https://www.statista.com/statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/ (last visited December 23, 2024)
Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in million yuan) [Graph], CBNData, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/
