A survey conducted in 15 countries worldwide, between April and May 2023, found that older generations see more importance in online privacy. Namely, in the majority of countries, over 90 percent of individuals between 55 and 65 years old said data privacy was important to them. Meanwhile, most younger individuals between 18 and 24 years, across all surveyed markets, were less likely to see data privacy as something important.
Importance of data privacy among internet users worldwide as of May 2023, by country
Characteristic
18-24 years
25-34 years
35-44 years
45-54 years
55-65 years
United States
74%
75%
75%
87%
94%
Brazil
84%
86%
90%
91%
94%
Argentina
70%
77%
85%
88%
93%
Mexico
78%
76%
91%
93%
95%
France
68%
69%
77%
81%
87%
Germany
65%
64%
64%
81%
88%
Great Britain
74%
79%
84%
92%
92%
Philippines
80%
82%
89%
95%
95%
Vietnam
79%
83%
82%
72%
69%
India
74%
74%
81%
82%
78%
Indonesia
92%
90%
91%
93%
97%
Japan
64%
61%
64%
71%
79%
Korea
81%
86%
88%
87%
90%
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ConsenSys. (July 13, 2023). Importance of data privacy among internet users worldwide as of May 2023, by country [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1546671/global-adults-data-privacy-importance/
ConsenSys. "Importance of data privacy among internet users worldwide as of May 2023, by country ." Chart. July 13, 2023. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1546671/global-adults-data-privacy-importance/
ConsenSys. (2023). Importance of data privacy among internet users worldwide as of May 2023, by country . Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1546671/global-adults-data-privacy-importance/
ConsenSys. "Importance of Data Privacy among Internet Users Worldwide as of May 2023, by Country ." Statista, Statista Inc., 13 Jul 2023, https://www.statista.com/statistics/1546671/global-adults-data-privacy-importance/
ConsenSys, Importance of data privacy among internet users worldwide as of May 2023, by country Statista, https://www.statista.com/statistics/1546671/global-adults-data-privacy-importance/ (last visited April 26, 2025)
Importance of data privacy among internet users worldwide as of May 2023, by country [Graph], ConsenSys, July 13, 2023. [Online]. Available: https://www.statista.com/statistics/1546671/global-adults-data-privacy-importance/
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