A survey, conducted in April 2024 among adults in the United Kingdom (UK), found that usage of social media platforms was the most frequently performed online activity among respondents. Nearly 60 percent of respondents said they spent most of their time online using social networks. Online banking ranked second, with around 40 percent of the respondents mentioning it, followed by the usage of news websites.
Most frequently performed activities online among adults in the United Kingdom (UK) as of April 2024
Characteristic
Share of respondents
Use social media sites or apps
58%
Watch/stream programs/films
41%
Using online, mobile or app-based banking
39%
Look at online news sites
38%
Purchase products or services online
35%
Stream music (Spotify, Apple Music, etc.))
28%
Watch videos on sites such as YouTube, Dailymotion, etc.
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GOV.UK. (October 30, 2024). Most frequently performed activities online among adults in the United Kingdom (UK) as of April 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1546652/uk-online-activities-common/
GOV.UK. "Most frequently performed activities online among adults in the United Kingdom (UK) as of April 2024." Chart. October 30, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1546652/uk-online-activities-common/
GOV.UK. (2024). Most frequently performed activities online among adults in the United Kingdom (UK) as of April 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1546652/uk-online-activities-common/
GOV.UK. "Most Frequently Performed Activities Online among Adults in The United Kingdom (Uk) as of April 2024." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1546652/uk-online-activities-common/
GOV.UK, Most frequently performed activities online among adults in the United Kingdom (UK) as of April 2024 Statista, https://www.statista.com/statistics/1546652/uk-online-activities-common/ (last visited December 23, 2024)
Most frequently performed activities online among adults in the United Kingdom (UK) as of April 2024 [Graph], GOV.UK, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1546652/uk-online-activities-common/
