Of the 100 coolest brands to Generation Alpha kids, nearly 30 percent belong to the retail and e-commerce category in the UK. A 2024 survey revealed that Gen Alpha children are predominantly fans of retail brands, followed by brands in the food and beverage category.
Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024
The source mentions that the methodology involves a survey conducted between December 2023 and January 2024 among over 45,000 Generation Alpha kids (aged 7-14). This reveals a list of the 100 "coolest brands".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Beano Studios. (August 13, 2024). Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/
Beano Studios. "Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024." Chart. August 13, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/
Beano Studios. (2024). Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/
Beano Studios. "Leading Categories of Popular Brands among Generation Alpha in The United Kingdom in 2024." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/
Beano Studios, Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/ (last visited December 18, 2024)
Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024 [Graph], Beano Studios, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/
