Top product categories bought by Gen Alpha in the U.S. 2024

Published by
Koen van Gelder,
Dec 13, 2024

Toys were the most popular products for consumers of Generation Alpha in the United States in 2024. Nearly half of surveyed parents indicated that their Gen Alpha children use their allowance to buy toys. A further 29 percent of children spend their money on consumer electronics. 

Leading product categories purchased by Generation Alpha in the United States in 2024

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Source

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Release date

July 2024

Region

North America, United States

Survey time period

March 2024

Number of respondents

2,076 respondents

Special properties

Surveyed respondents were parents of children that belong to Generation Alpha*

Supplementary notes

The survey question was phrased as follows: "What does your [age] year-old use their allowance for?"


The source mentions that it looks at consumer purchase data in the 12 months ending January 31st, 2024.

*Generation Alpha includes people born between 2010 and 2025. 

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Statistics on " Snack foods in the U.S. "

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Other statistics that may interest you Snack foods in the U.S.

Overview

5

Segments

5

Companies and brands - savory snacks

6

Companies and brands - sweet snacks and others

6

Consumer behavior

5

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Topics

Gen Alpha online shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorPandemials in the U.S.E-commerce on TikTok
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