A survey, conducted in April 2024 among adults in the United Kingdom (UK), found that around 10 percent of respondents had definitely seen an online advertisement with perceived illegal activity, such as fraud or cyber-crime. Additionally, nearly three in 10 said they had possibly seen such ads.
Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024
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GOV.UK. (October 30, 2024). Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1546540/uk-online-ads-illegal-activity/
GOV.UK. "Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024." Chart. October 30, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1546540/uk-online-ads-illegal-activity/
GOV.UK. (2024). Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1546540/uk-online-ads-illegal-activity/
GOV.UK. "Share of Adults in The United Kingdom (Uk) Encountering Online Advertising Facilitating Perceived Illegal Activity as of April 2024." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1546540/uk-online-ads-illegal-activity/
GOV.UK, Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024 Statista, https://www.statista.com/statistics/1546540/uk-online-ads-illegal-activity/ (last visited December 19, 2024)
Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024 [Graph], GOV.UK, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1546540/uk-online-ads-illegal-activity/