Monthly market share of SVOD services in the UK 2024

Published by
Julia Stoll,
Dec 12, 2024

The UK streaming market remains highly competitive, with Netflix maintaining its lead despite facing strong competition. As of September 2024, Netflix held a 27.2 percent market share, closely followed by Amazon Prime Video at 26.4 percent. This narrow gap between the top two players highlights the intense battle for viewers in the British streaming landscape.

Monthly market share of subscription video-on-demand (SVOD) services in the United Kingdom from January to September 2024

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Release date

November 2024

Region

Europe, United Kingdom

Survey time period

January to September 2024

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Statistics on " Video streaming in the United Kingdom "

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Other statistics that may interest you Video streaming in the United Kingdom

Overview

8

Subscription video-on-demand

6

Ad-supported streaming

5

Market leaders

8

Consumer behavior

7

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Topics

ViaplayMaxNetflix in SwedenDisney PlusVideo streaming in Sweden
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