Monthly market share of SVOD services in Italy 2024

Published by
Julia Stoll,
Dec 12, 2024

The Italian SVOD market continues to be dominated by global giants, with Netflix leading the pack in the third quarter of 2024. The streaming service captured around 30 percent market share between July and September, solidifying its position as the top choice for Italian viewers. This dominance reflects a broader trend across Europe, where Netflix has maintained a strong presence despite increasing competition.

Monthly market share of subscription video-on-demand (SVOD) services in Italy from January to September 2024

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Release date

November 2024

Region

Europe, Italy

Survey time period

January to September 2024

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Statistics on " Video-on-demand in Italy "

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Overview

4

Segments

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5

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Topics

ViaplayMaxNetflix in SwedenDisney PlusVideo streaming in Sweden
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