In Italy in 2024, products that were marketed either through in-store communication or by price reduction were particularly significant for hypermarkets' sales. Indeed, they represented close to 34 percent of total sales in large hypermarkets whose surface area equaled or exceeded 4500 square meters. In discount stores, promoted products made up only 16.6 percent of total sales.
Percentage share of promoted products on grocery retail channels' total sales in Italy in 2024, by channel
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Percentage share of promoted products on grocery retail channels' total sales in Italy in 2024, by channel
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Distribuzione moderna. (December 5, 2024). Percentage share of promoted products on grocery retail channels' total sales in Italy in 2024, by channel [Graph]. In Statista. Retrieved April 06, 2025, from https://www.statista.com/statistics/1546506/sales-share-of-promoted-products-by-grocery-channel-italy/
Distribuzione moderna. "Percentage share of promoted products on grocery retail channels' total sales in Italy in 2024, by channel." Chart. December 5, 2024. Statista. Accessed April 06, 2025. https://www.statista.com/statistics/1546506/sales-share-of-promoted-products-by-grocery-channel-italy/
Distribuzione moderna. (2024). Percentage share of promoted products on grocery retail channels' total sales in Italy in 2024, by channel. Statista. Statista Inc.. Accessed: April 06, 2025. https://www.statista.com/statistics/1546506/sales-share-of-promoted-products-by-grocery-channel-italy/
Distribuzione moderna. "Percentage Share of Promoted Products on Grocery Retail Channels' Total Sales in Italy in 2024, by Channel." Statista, Statista Inc., 5 Dec 2024, https://www.statista.com/statistics/1546506/sales-share-of-promoted-products-by-grocery-channel-italy/
Distribuzione moderna, Percentage share of promoted products on grocery retail channels' total sales in Italy in 2024, by channel Statista, https://www.statista.com/statistics/1546506/sales-share-of-promoted-products-by-grocery-channel-italy/ (last visited April 06, 2025)
Percentage share of promoted products on grocery retail channels' total sales in Italy in 2024, by channel [Graph], Distribuzione moderna, December 5, 2024. [Online]. Available: https://www.statista.com/statistics/1546506/sales-share-of-promoted-products-by-grocery-channel-italy/
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