Buyer's last online purchase in Spain 2024, by platform

Published by Statista Research Department, Dec 11, 2024

Amazon was the platform where most Spaniards made their last online purchase from the end of 2023 to the beginning of 2024, according to a survey. AliExpress followed with 12 percent of respondents having made their last purchase on that platform.

Online shoppers last purchase in Spain 2024, by platform

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Release date

November 2024

Region

Spain

Survey time period

Q2 2024

Number of respondents

9,016 respondents

Special properties

Individuals who have made an online purchase in the last six months.

Supplementary notes

Original question: "Indique en qué plataforma realizó la última compra online de los últimos seis meses" (Indicate on which platform you made your last online purchase in the last six months)

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