Online buyers shopping on selected platforms in Spain in 2024

Almost 70 percent of online shoppers in Spain bought on Amazon during the six months before a survey conducted in Q2 of 2024. AliExpress followed, with over a fourth of online shoppers acquiring products on their platform during the same period.

Amazon in the Spanish market

The leadership of Amazon in the Spanish market is reflected in its net sales. The Spanish domain of the company (amazon.es) surpassed the 4.3 billion U.S. dollars in net sales in 2023, more than doubling Shein’s, its closest competitor. Amazon kept being a relevant option for the Spanish consumers, where most of them made their last online purchase during the beginning of 2024.

Amazon is in fashion

Just in the fashion category, the Spanish domain of Amazon surpassed 378 million U.S. dollars in revenue in 2023, ranking fifth in sales among online fashion stores in Spain. More than 40 percent of Spanish consumers searched for fashion items on Amazon in 2024. The marketplace was the second-most known online fashion store in Spain in 2024, being recognized by over 44 percent of surveyed fashion consumers. Only Zara, the company founded in Spain more than four decades ago, was better known.