UK adults on main internet usage concerns 2024

Published by
Ani Petrosyan,
Dec 13, 2024

A survey conducted in April 2024 among adults in the United Kingdom (UK), found that nearly 60 percent of the respondents were most concerned about scams, fraud, or phishing when using the internet. Additionally, collection or use of personal data without consent or knowledge was the second-most common concern.

Adults in the United Kingdom (UK) on the most common concerns around internet usage as of April 2024

CharacteristicShare of respondents
Scams, fraud, or phishing 59%
Collection or use of my data without my knowledge 43%
Misinformation i.e. false or misleading stories, claims, or assertions e.g. "fake news" 37%
Hateful, offensive, or discriminatory content 22%
Content encouraging violence or extremism 20%
Stalking, bullying, or harassing behaviour 19%
Targeted or personalised online advertising based on my online activity 14%
Sharing of, or threats to share, private information, conversations, or images 13%
The amount of online advertising 12%
Sexual/pornographic content 11%
Ads for products/services not appropriate for vulnerable groups e.g. children 11%
Ads for products/services that could be misleading 8%
Ads for illegal products/services 4%
Showing entries 1 to 13 (16 entries in total)
Created with Highcharts 7.2.2Share of respondents59%59%43%43%37%37%22%22%20%20%19%19%14%14%13%13%12%12%11%11%11%11%8%8%4%4%2%2%1%1%1%1%Scams, fraud, or phishingCollection or use of my data without my knowledgeMisinformation i.e. false or misleading stories, claims, or assertionse.g. "fake news"Hateful, offensive, or discriminatory contentContent encouraging violence or extremismStalking, bullying, or harassing behaviourTargeted or personalised online advertising based on my online activitySharing of, or threats to share, private information, conversations, orimagesThe amount of online advertisingSexual/pornographic contentAds for products/services not appropriate for vulnerable groups e.g.childrenAds for products/services that could be misleadingAds for illegal products/servicesNone of the aboveDon't knowPrefer not to say
0%5%10%15%20%25%30%35%40%45%50%55%60%65%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2024

Region

United Kingdom

Survey time period

April 4 to 10, 2024

Number of respondents

8,511 respondents

Age group

18 years and older

Special properties

up to three responses were possible

Supplementary notes

Original question: "Which two or three, if any, are you personally most concerned about?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Online scams in the United Kingdom (UK)
  • 52 page/s
  • English
  • pptx
  • Detailed references

Everything on "Online scams in the United Kingdom (UK)" in one document: edited and divided into chapters, including detailed references.

Go to report
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on " Online scams in the United Kingdom (UK) "

Other statistics that may interest you Online scams in the United Kingdom (UK)

Overview

8

Suspicious content encounters

8

Other scam encounters

6

Crypto and scams

6

Scams involving seniors

7

Awareness and safety

5

Discover Statista

Need help with using Statista for your research? Tutorials and first steps
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.