In 2023, around 62.7 percent of women surveyed stated that they have used Eau de Toilette, Eau de Parfum or Perfume within the past seven days. Around 22.2 percent used anti-wrinkle cream in the last week.
The Allensbach Market and Advertising Media Analysis (AWA), determines the attitudes, consumer habits and media use of the population in Germany on a broad statistical basis. A ranking of the most popular slow-moving consumer goods among Germans can be found here.
Which of these cosmetics, hair and body care products have women used in the last 7 days?
Basis is the German-speaking population aged 14 and over in private households at the place of main residence in the Federal Republic of Germany
Information on the entire sample: .
2021: 22,563 respondents, extrapolation to 70.54 million people
2022: 23,015 respondents, extrapolation to 70.60 million people
2023: 23,524 respondents, extrapolation to 70.08 million.
Further information on the methodology can be found here.
This question was asked in the survey with the following wording: “This list includes various items for personal care and cosmetics. Which of these have you personally used in the last 7 days?”
Multiple answers were possible for this question. For this reason, the sum of the percentages may exceed 100%.”
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IfD Allensbach. (June 18, 2023). Which of these cosmetics, hair and body care products have women used in the last 7 days? [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1546089/body-care-cosmetics-use-women-germany/
IfD Allensbach. "Which of these cosmetics, hair and body care products have women used in the last 7 days?." Chart. June 18, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1546089/body-care-cosmetics-use-women-germany/
IfD Allensbach. (2023). Which of these cosmetics, hair and body care products have women used in the last 7 days?. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1546089/body-care-cosmetics-use-women-germany/
IfD Allensbach. "Which of These Cosmetics, Hair and Body Care Products Have Women Used in The Last 7 Days?." Statista, Statista Inc., 18 Jun 2023, https://www.statista.com/statistics/1546089/body-care-cosmetics-use-women-germany/
IfD Allensbach, Which of these cosmetics, hair and body care products have women used in the last 7 days? Statista, https://www.statista.com/statistics/1546089/body-care-cosmetics-use-women-germany/ (last visited January 09, 2025)
Which of these cosmetics, hair and body care products have women used in the last 7 days? [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: https://www.statista.com/statistics/1546089/body-care-cosmetics-use-women-germany/
