Black Friday reasons for not buying in Romania 2024

Published by Statista Research Department, Dec 10, 2024

The most sold item category on Black Friday in Romania remained electronics and home appliances for the last three years. Most buyers in 2024 intended to shop online, while 14 percent preferred offline stores — which registered a small but constant growth each year. Approximately three out of 10 Romanian online buyers didn't buy anything on Black Friday, the main reasons being out of stock wished products and site/app technical difficulties.

Black Friday reasons for not buying in Romania in 2024

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Release date

October 2024

Region

Romania

Survey time period

2024

Special properties

Online buyers

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Overview

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Sales

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Segments

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Consumption

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Challenges

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Topics

Black Friday e-commerce in BrazilMercado LibreWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
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