In a survey conducted in 2024, approximately a third of online shoppers globally reported purchasing technology products (e.g. smartphones, tablets, computers) via leading online marketplaces such as Amazon and Mercado Libre. Some 16 percent reported buying consumer electronics via branded websites.
Leading purchase channels used for consumer electronics e-commerce worldwide in 2024
The study was conducted in the following 20 territories: United States, United Kingdom, China, France, Netherlands, Italy, Germany, Thailand, Australia, New Zealand, India, Indonesia, Brazil, Colombia, Peru, Argentina, Mexico, United Arab Emirates, Saudi Arabia, and South Africa.
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Wunderman Thompson Commerce. (September 19, 2024). Leading purchase channels used for consumer electronics e-commerce worldwide in 2024 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1545638/purchase-channels-for-electronics-online/
Wunderman Thompson Commerce. "Leading purchase channels used for consumer electronics e-commerce worldwide in 2024." Chart. September 19, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1545638/purchase-channels-for-electronics-online/
Wunderman Thompson Commerce. (2024). Leading purchase channels used for consumer electronics e-commerce worldwide in 2024. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1545638/purchase-channels-for-electronics-online/
Wunderman Thompson Commerce. "Leading Purchase Channels Used for Consumer Electronics E-commerce Worldwide in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1545638/purchase-channels-for-electronics-online/
Wunderman Thompson Commerce, Leading purchase channels used for consumer electronics e-commerce worldwide in 2024 Statista, https://www.statista.com/statistics/1545638/purchase-channels-for-electronics-online/ (last visited January 08, 2025)
Leading purchase channels used for consumer electronics e-commerce worldwide in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1545638/purchase-channels-for-electronics-online/
