In a survey conducted among Chinese consumers in February 2024, nearly 54 percent of respondents said they usually bought jewelry products from certain brands. For most respondents, product design was the decisive factor for choosing jewelry brands.
Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024
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NetEase. (April 7, 2024). Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1541539/china-jewelry-consumer-brand-loyalty/
NetEase. "Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024." Chart. April 7, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1541539/china-jewelry-consumer-brand-loyalty/
NetEase. (2024). Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1541539/china-jewelry-consumer-brand-loyalty/
NetEase. "Share of Jewelry Consumers Who Have a Brand Preference When Buying Jewelry Products in China as of February 2024." Statista, Statista Inc., 7 Apr 2024, https://www.statista.com/statistics/1541539/china-jewelry-consumer-brand-loyalty/
NetEase, Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024 Statista, https://www.statista.com/statistics/1541539/china-jewelry-consumer-brand-loyalty/ (last visited December 18, 2024)
Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024 [Graph], NetEase, April 7, 2024. [Online]. Available: https://www.statista.com/statistics/1541539/china-jewelry-consumer-brand-loyalty/
