Users of buy now, pay later (BNPL) in the U.S. 2021-2023, with forecasts to 2028
BNPL user growth in the United States is expected to slow down significantly in the years following 2024, although the source does not state why. This is according to a forecast made in August 2024 and released a few months later. It predicts that in 2024, over 30 percent of the U.S. population will have accessed and used some form of buy now, pay later. The slowdown contrasts figures on BNPL transaction value, which is expected to keep growing. Sources connect economic challenges with a potentially growing use of BNPL in the United States, although there is no concrete proof of such a connection. As of 2024, the BNPL market remains unregulated.
