In 2023, offline sales channels remained essential for TVs and air conditioners in China. Almost all TVs were sold in brick and mortar stores, while less than 10 percent of AC were purchased directly online. Online sales of dryers and electric pressure cookers were significantly higher compared to other home appliances.
Share of offline sales of household appliances in China in 2023, by product type
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Share of offline sales of household appliances in China in 2023, by product type
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China Household Electrical Appliances Association. (March 13, 2024). Share of offline sales of household appliances in China in 2023, by product type [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1539002/china-offline-retail-sales-share-of-household-appliances-by-product-category/
China Household Electrical Appliances Association. "Share of offline sales of household appliances in China in 2023, by product type." Chart. March 13, 2024. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1539002/china-offline-retail-sales-share-of-household-appliances-by-product-category/
China Household Electrical Appliances Association. (2024). Share of offline sales of household appliances in China in 2023, by product type. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1539002/china-offline-retail-sales-share-of-household-appliances-by-product-category/
China Household Electrical Appliances Association. "Share of Offline Sales of Household Appliances in China in 2023, by Product Type." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1539002/china-offline-retail-sales-share-of-household-appliances-by-product-category/
China Household Electrical Appliances Association, Share of offline sales of household appliances in China in 2023, by product type Statista, https://www.statista.com/statistics/1539002/china-offline-retail-sales-share-of-household-appliances-by-product-category/ (last visited January 07, 2025)
Share of offline sales of household appliances in China in 2023, by product type [Graph], China Household Electrical Appliances Association, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1539002/china-offline-retail-sales-share-of-household-appliances-by-product-category/
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