Miscalleneous professional service providers led in internet advertising spending in 2023 in the United States with 2.9 billion U.S. dollars. Out of the largest spenders considered, vitamin preparation producers ranked last, spending only 245.19 million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of department stores and ad spending of cable television stations.
Categories with the highest internet advertising spending in the United States in 2023, by spending
(in million U.S. dollars)
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Categories with the highest internet advertising spending in the United States in 2023, by spending
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Nielsen. (November 28, 2024). Categories with the highest internet advertising spending in the United States in 2023, by spending (in million U.S. dollars) [Graph]. In Statista. Retrieved April 12, 2025, from https://www.statista.com/statistics/1538837/leading-categories-internet-ad-spend-us/
Nielsen. "Categories with the highest internet advertising spending in the United States in 2023, by spending (in million U.S. dollars)." Chart. November 28, 2024. Statista. Accessed April 12, 2025. https://www.statista.com/statistics/1538837/leading-categories-internet-ad-spend-us/
Nielsen. (2024). Categories with the highest internet advertising spending in the United States in 2023, by spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 12, 2025. https://www.statista.com/statistics/1538837/leading-categories-internet-ad-spend-us/
Nielsen. "Categories with The Highest Internet Advertising Spending in The United States in 2023, by Spending (in Million U.S. Dollars)." Statista, Statista Inc., 28 Nov 2024, https://www.statista.com/statistics/1538837/leading-categories-internet-ad-spend-us/
Nielsen, Categories with the highest internet advertising spending in the United States in 2023, by spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1538837/leading-categories-internet-ad-spend-us/ (last visited April 12, 2025)
Categories with the highest internet advertising spending in the United States in 2023, by spending (in million U.S. dollars) [Graph], Nielsen, November 28, 2024. [Online]. Available: https://www.statista.com/statistics/1538837/leading-categories-internet-ad-spend-us/
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