International Business Machins Corporation ad spend in the U.S. 2023, by medium

Published by Statista Research Department, Dec 5, 2024
In 2023, the ad spending of the International Business Machins Corporation in the United States was the highest on television media, reaching a value of 126.97 million U.S. dollars. In contrast, radio ranked last across all considered media, only amounting to 0.34 million U.S. dollars.
Find further statistics regarding the U.S. advertising market like ad spending of Coca-Cola Refreshments USA and ad spending of Chevrolet Motor Division.

International Business Machins Corporation advertising spending in the United States in 2023, by medium (in million U.S. dollars)

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Release date

November 2024

Region

United States

Survey time period

2023

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Overview

3

Spending

7

Digital advertising

5

TV advertising

8

Consumer perspective

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Topics

Advertising in North AmericaAdvertising in the United StatesAdvertising worldwideAdvertising in CanadaAdvertising in Mexico
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