Wine consumer share in the U.S. 2015-2023, by ethnicity

Published by Jan Conway, Nov 29, 2024

White non-hispanic consumers continued to comprise the largest share of wine drinkers in the United States in 2023, but their percentage has been diminishing as other ethnic groups have grown in the market. For instance, Hispanic consumers, who accounted for 12.7 percent of the market in 2015 increased to 15 percent in 2023.

Share of wine consumers in the United States from 2015 to 2023, by ethnicity

CharacteristicOtherAsian AmericanBlack (non-hispanic)HispanicWhite (non-hispanic)
2015 0.3% 5.2% 9.8% 12.7% 72%
2016 2% 4.6% 8% 11.2% 76.2%
2017 3% 3.2% 9.1% 14.1% 71%
2018 4.4% 5.5% 9.7% 13.5% 66.9%
2019 5% 3.8% 11% 13.7% 66.6%
2021 3.7% 4.2% 11.7% 10.9% 69.6%
2023 3% 5% 11% 15% 66%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Share of consumers0.3%0.3%2%2%3%3%4.4%4.4%5%5%3.7%3.7%3%3%5.2%5.2%4.6%4.6%3.2%3.2%5.5%5.5%3.8%3.8%4.2%4.2%5%5%9.8%9.8%8%8%9.1%9.1%9.7%9.7%11%11%11.7%11.7%11%11%12.7%12.7%11.2%11.2%14.1%14.1%13.5%13.5%13.7%13.7%10.9%10.9%15%15%72%72%76.2%76.2%71%71%66.9%66.9%66.6%66.6%69.6%69.6%66%66%OtherAsian AmericanBlack (non-hispanic)HispanicWhite (non-hispanic)2015201620172018201920212023
0%25%50%75%100%125%

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Release date

May 2024

Region

United States

Survey time period

2015 to 2023

Supplementary notes

Shares may not total 100 percent due to rounding.

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