White non-hispanic consumers continued to comprise the largest share of wine drinkers in the United States in 2023, but their percentage has been diminishing as other ethnic groups have grown in the market. For instance, Hispanic consumers, who accounted for 12.7 percent of the market in 2015 increased to 15 percent in 2023.
Share of wine consumers in the United States from 2015 to 2023, by ethnicity
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BMO Financial Group. (May 13, 2024). Share of wine consumers in the United States from 2015 to 2023, by ethnicity [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1538547/wine-consumer-share-by-ethnicity-us/
BMO Financial Group. "Share of wine consumers in the United States from 2015 to 2023, by ethnicity." Chart. May 13, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1538547/wine-consumer-share-by-ethnicity-us/
BMO Financial Group. (2024). Share of wine consumers in the United States from 2015 to 2023, by ethnicity. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1538547/wine-consumer-share-by-ethnicity-us/
BMO Financial Group. "Share of Wine Consumers in The United States from 2015 to 2023, by Ethnicity." Statista, Statista Inc., 13 May 2024, https://www.statista.com/statistics/1538547/wine-consumer-share-by-ethnicity-us/
BMO Financial Group, Share of wine consumers in the United States from 2015 to 2023, by ethnicity Statista, https://www.statista.com/statistics/1538547/wine-consumer-share-by-ethnicity-us/ (last visited December 18, 2024)
Share of wine consumers in the United States from 2015 to 2023, by ethnicity [Graph], BMO Financial Group, May 13, 2024. [Online]. Available: https://www.statista.com/statistics/1538547/wine-consumer-share-by-ethnicity-us/
