Wine consumer share in the U.S. 2014-2023, by generation
Baby Boomers were the largest population of wine drinkers in the United States in 2023. Both Gen Z and the oldest consumers made up the smallest shares, at six percent each.
Share of wine consumers in the United States from 2014 to 2023, by generation
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Production
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Trade
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Retail facts
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Consumption
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BMO Financial Group. (May 13, 2024). Share of wine consumers in the United States from 2014 to 2023, by generation [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group. "Share of wine consumers in the United States from 2014 to 2023, by generation." Chart. May 13, 2024. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group. (2024). Share of wine consumers in the United States from 2014 to 2023, by generation. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group. "Share of Wine Consumers in The United States from 2014 to 2023, by Generation." Statista, Statista Inc., 13 May 2024, https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group, Share of wine consumers in the United States from 2014 to 2023, by generation Statista, https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/ (last visited April 18, 2025)
Share of wine consumers in the United States from 2014 to 2023, by generation [Graph], BMO Financial Group, May 13, 2024. [Online]. Available: https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/
