Needing a purchase right away was a bigger motivation to use BNPL for Gen Z and Millennials than for their older counterparts. This is according to a survey conducted in 14 different countries across Europe, Latin America, and North America. That said, budgeting was the main reason why BNPL use increased in 2024, according to the survey respondents from any age group or gender.
August 2024
Worldwide, Argentina, Austria, Brazil, Bulgaria, Canada, Chile, Colombia, Ecuador, Germany, Italy, Mexico, Peru, United Kingdom, United States
May to June 2024
2,000 respondents
18 years and older
Consumers, whose use of BNPL schemes increased compared to one year before; The source did not survey respondents from the Asia-Pacific region, Africa, or the Middle East
Online survey
The source phrased the question as follows: "You say your usage of Buy Now Pay Later (BNPL) has increased, why is that? Select all that apply"
The results have been weighted to represent the entire population.
The source does not clarify whether multiple answers were possible.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Flows, worldwide
Costs, worldwide
Africa
Europe
Latin America and the Caribbean
Middle East and Central Asia
North America
South Asia, East Asia, Australia and Oceania
Southeast Asia
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
