Voice-activated shopping engagement by generation 2023

Published by Daniela Coppola, Nov 28, 2024

A survey carried out in 2023 showed that roughly 30 percent of Gen Z consumers used voice assistants to shop from their homes. Millennials followed with 27.6 percent, while less than seven percent of Boomers purchased products via voice-based technology.

Share of consumers engaging with voice-activated shopping in 2023, by generational cohort

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Release date

June 2024

Region

Worldwide

Survey time period

2023

Number of respondents

67,024 respondents

Supplementary notes

The survey was carried out in 11 countries: United States, United Kingdom; France, Germany, Italy, Netherlands, Spain, Brazil, Australia, Japan, and Singapore.

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Statistics on " Voice commerce in the United States "

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Other statistics that may interest you Voice commerce in the United States

Overview

6

Smart speakers & voice assistants

5

Leading brands

5

Voice shoppers

8

Competing shopping options

4

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Topics

Conversational CommerceGenerative artificial intelligence (AI)Generative AI in marketingArtificial intelligence in e-commerceArtificial intelligence (AI) in U.S. e-commerce
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