Chatbot influence on purchase decisions 2024, by frequency

Published by Daniela Coppola, Nov 28, 2024

According to a survey released in 2024, most consumers are influenced by product recommendations chatbots gave them. 36 percent of shoppers reported to always be influenced by chatbots in buying decisions, while another 25 percent of respondents stated that this happened frequently.

Chatbot recommendations influencing purchase decisions in 2024, by frequency

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Release date

October 2024

Region

Worldwide

Survey time period

2024

Number of respondents

1,015 respondents

Supplementary notes

Survey carried out on Amazon’s Mechanical Turk.

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Overview

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Uses

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Impact

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Challenges and outlook

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Topics

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