Popular online audio brands in the U.S. 2024, by age

Published by Patrick Leu, Dec 4, 2024

The most used online music services in the United States as of January 2024 were Spotify, YouTube music, and Apple Music. However, a study found considerable discrepancies among different age groups. While Spotify was clearly in the lead for younger Americans, as 55 percent of respondents aged 34 years or younger stated to have used the service, it is a much closer race in older age groups. Among Americans aged between 35 and 54 years, YouTube Music stood neck to neck with its Swedish competitor, whereas respondents aged 55 years or older prefer to use YouTube Music.

Online audio services used most frequently in the United States as of January 2024, by age group

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Release date

April 2024

Region

United States

Survey time period

January 2024

Number of respondents

1,086 respondents

Age group

12 years and older

Special properties

among respondents who listened to the audio brand in the last month

Method of interview

Telephone interview

Supplementary notes

Data was weighted to national 12+ U.S. population figures.

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Topics

Music consumption in the U.S.Podcasting IndustryMusic industry in the U.S.Digital Music in the United StatesTelevision in the United States
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