Share of U.S. consumers using TikTok as a search engine 2024

Published by
Tiago Bianchi,
Dec 2, 2024

According to a survey conducted in 2024, around 41 percent of respondents in the United States claimed to have used the video-based platform TikTok as a search engine. The usage of social media for conducting online searches, commonly referred to as social search, is gaining popularity among younger generations, with the majority of Gen Z respondents opting for social media over traditional search engines for this purpose.

Share of consumers in the United States who have used TikTok as a search engine in 2024

CharacteristicShare of respondents
Yes 41%
No 59%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2
• Yes 41%
• No 59%

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Source

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Release date

February 2024

Region

United States

Survey time period

2024

Number of respondents

808 respondents

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

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