According to a survey conducted in 2024, around 41 percent of respondents in the United States claimed to have used the video-based platform TikTok as a search engine. The usage of social media for conducting online searches, commonly referred to as social search, is gaining popularity among younger generations, with the majority of Gen Z respondents opting for social media over traditional search engines for this purpose.
Share of consumers in the United States who have used TikTok as a search engine in 2024
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Adobe. (February 29, 2024). Share of consumers in the United States who have used TikTok as a search engine in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/
Adobe. "Share of consumers in the United States who have used TikTok as a search engine in 2024." Chart. February 29, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/
Adobe. (2024). Share of consumers in the United States who have used TikTok as a search engine in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/
Adobe. "Share of Consumers in The United States Who Have Used Tiktok as a Search Engine in 2024." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/
Adobe, Share of consumers in the United States who have used TikTok as a search engine in 2024 Statista, https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/ (last visited December 22, 2024)
Share of consumers in the United States who have used TikTok as a search engine in 2024 [Graph], Adobe, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/
