According to a survey conducted in Mexico in 2024, nine in ten companies using messaging apps believed they were effective tools in building up awareness among customers. Another 84 percent of them had the same opinion about messaging apps embedded in social media. More than 80 percent of companies that used either of the two messaging app types considered them useful during the pre-sale stage.
Share of companies finding messaging apps during the customer lifecycle effective in Mexico in 2024, by type of apps
Original question: "¿Qué tan exitoso considera que es -canal- en satisfacer las necesidades de su empresa en -etapa-, si es que lo ha sido?" (How successful do you consider the -channel- in meeting the needs of your company in -stage-, if at all?
Share of companies that responded “Extremely successful” and “Very successful”.
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BCG. (September 26, 2024). Share of companies finding messaging apps during the customer lifecycle effective in Mexico in 2024, by type of apps [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1538099/business-messaging-effectiveness-in-mexico/
BCG. "Share of companies finding messaging apps during the customer lifecycle effective in Mexico in 2024, by type of apps." Chart. September 26, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1538099/business-messaging-effectiveness-in-mexico/
BCG. (2024). Share of companies finding messaging apps during the customer lifecycle effective in Mexico in 2024, by type of apps. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1538099/business-messaging-effectiveness-in-mexico/
BCG. "Share of Companies Finding Messaging Apps during The Customer Lifecycle Effective in Mexico in 2024, by Type of Apps." Statista, Statista Inc., 26 Sep 2024, https://www.statista.com/statistics/1538099/business-messaging-effectiveness-in-mexico/
BCG, Share of companies finding messaging apps during the customer lifecycle effective in Mexico in 2024, by type of apps Statista, https://www.statista.com/statistics/1538099/business-messaging-effectiveness-in-mexico/ (last visited December 04, 2024)
Share of companies finding messaging apps during the customer lifecycle effective in Mexico in 2024, by type of apps [Graph], BCG, September 26, 2024. [Online]. Available: https://www.statista.com/statistics/1538099/business-messaging-effectiveness-in-mexico/
