During a survey carried out mid-November 2024, TK Maxx's Christmas ad titled 'Festive Farm' was named the most relatable Christmas ad in the United Kingdom: 53 percent of respondents strongly agreed that the ad was for 'people like them.' Greggs's ads featuring Nigella Lawson ranked second, named by 48 percent of respondents.
Share of consumers that strongly agreed that selected Christmas ads were for people like them in the United Kingdom (UK) as of November 2024
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Ipsos. (November 19, 2024). Share of consumers that strongly agreed that selected Christmas ads were for people like them in the United Kingdom (UK) as of November 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1538081/christmas-ads-people-like-me-uk/
Ipsos. "Share of consumers that strongly agreed that selected Christmas ads were for people like them in the United Kingdom (UK) as of November 2024." Chart. November 19, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1538081/christmas-ads-people-like-me-uk/
Ipsos. (2024). Share of consumers that strongly agreed that selected Christmas ads were for people like them in the United Kingdom (UK) as of November 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1538081/christmas-ads-people-like-me-uk/
Ipsos. "Share of Consumers That Strongly Agreed That Selected Christmas Ads Were for People like Them in The United Kingdom (Uk) as of November 2024." Statista, Statista Inc., 19 Nov 2024, https://www.statista.com/statistics/1538081/christmas-ads-people-like-me-uk/
Ipsos, Share of consumers that strongly agreed that selected Christmas ads were for people like them in the United Kingdom (UK) as of November 2024 Statista, https://www.statista.com/statistics/1538081/christmas-ads-people-like-me-uk/ (last visited December 22, 2024)
Share of consumers that strongly agreed that selected Christmas ads were for people like them in the United Kingdom (UK) as of November 2024 [Graph], Ipsos, November 19, 2024. [Online]. Available: https://www.statista.com/statistics/1538081/christmas-ads-people-like-me-uk/
