China: instant coffee brand awareness 2024 | Statista

A survey conducted in July 2024 indicated that Starbucks was the most renowned coffee brand among instant coffee consumers in China, with fewer than 13 percent of respondents unaware of its instant coffee. However, Nestlé was the most popular instant coffee brand, with over 44 percent of respondents having purchased its products multiple times.

Brand awareness among instant coffee consumers in China as of July 2024

Characteristic	I have never heard of this brand	I know this brand but have never bought its product	I have brought products from this brand once	I have brought products from this brand more than once
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

Download

Source

Show detailed source information?

Register for free

Already a member?

Sources

Use Ask Statista Research Service

Release date

October 2024

More information

Region

China

Survey time period

July 2024

Number of respondents

1,574 respondents

Method of interview

Online survey

Citation formats

Other statistics on the topic
Coffee market in China

Total coffee consumption volume in China from crop year 2018/19 to 2022/23 with a forecast for 2023/24 (in 1,000 bags)*

Non-alcoholic Beverages

Coffee consumption in China 2018-2024

Coffee market size in China from 2020 to 2023, with an estimate for 2024 (in billion yuan)

Non-alcoholic Beverages

Coffee market size in China 2020-2024

Total coffee production volume in China from crop year 2018/19 to 2023/24, with a forecast for 2024/25 (in 1,000 bags*)

Farming

Coffee production in China 2018-2025

Food & Drink Services

Number of coffee shops in China 2024, by brand

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$959 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Coffee market in China "

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you Coffee market in China

Overview

6

Coffee production

4

International trade

5

Domestic market and consumption

6

Freshly ground coffee

5

Instant coffee

5

Further Content: You might find this interesting as well

Topics

Coffee market in China

Coffee market in the United States

Coffee market in Australia

Tea industry in China

Coffee market worldwide

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$959 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Learn more about how Statista can support your business.